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[雜談] 普洱電商闡發:B2B比B2C更合適中小品牌

  CONG2005NIANZHI2013NIAN,BANIANDEGONGFU,PUERCHAXUNMENGCHENGCHANG,ZAIYUNNANSHENZHIQUANGUO,RUYUHOUCHUNSUNBAN,MINJIECHENGXIANDUOLIANGFAMAIQIYE。YUCITONGSHI,PUERCHADIANZISHANGWUYEMINJIETUQI,PUERCHAXINGYEZAIDIANSHANGDEBANGZHUHEBIANCEXIA,NENGGOUHUOXUSHUOSHIHUODELEDAYUEJINBANDECHENGCHANG。ERDIANZISHANGWUDUICHUANTONGSHICHANGDEDAJIHEHUAFEIXINGSHIDEGAIBIANGENGSHIBUKEXIAOQU,HULIANWANGDEJISUCHENGCHANG,RANGDIANSHANGCHENGWEIYUNNANPUERCHADEYIGUXINQUANSHI。



  普洱茶行業的成長近況


  YOURENSHUO,PUERCHAXINGYESHIDAPINPAIHEGUSHUCHADEQUANGUO。LAIYOUSHI,DAPINPAIZHIJIANLONGZHENGHUDOU,QUNXIONGZHULU,LIUGEIZHONGXIAOPINPAIDECHENGCHANGKONGJIANJIQIWUXIAN;GUSHUCHAYIQICHANLIANGDIPINDEGAODETESE,ZAISHICHANGSHANGZOUQIAO,CHENGWEIHUAFEIZHECUNJUANDEREDIAN。XIANSHISHANG,ZHONGXIAOPINPAILIANGDUOCHANWUXINGJIABIDOUHENGAO,GUANTOUSHIPINPAIDAIJIARUO,NANGUAILIANGDUOCHASHANGCHAQITANXI:CIKEPUERCHASHIYULAIYUNANZUO。


  CIKEDEPUERCHAXINGYESHIRUHUORUTU,CIXUWENLUAN:PINPAIXIEZUOJIAZHONG,WAILAIZHECHAITAI,SHICHANGXINGQINGWENLUAN,SHANTOUCHATUQIYIZHIYUZAOGEFANGQUANSHIDUJI,YULINGUSHUCHAYIJUNTUQI,BIAOXINLIYIDENGDENG。ZAIZUOZHESIFEIZUICHA《2014NIANPUERCHAJIANGCHANG:KANGUSHUCHAHEPINPAICHAJIAOJING》YIWENZHONGTIDAO,JIANGLAIDESHICHANGXIEZUOSHUYUGUSHUCHAHEDAPINPAICHA。YISHIBIZHEJINGCHANGYOUCHOUPUERCHAQIANNIANYINPIN,MIWENSHENZHI,CHENGCHANGDAOCIKE,XIANSHISHUICAINENGWUWANGBAWOPUERCHASHICHANGNI?JINYIBUJIANG,YESHIZUIXIANSHIDE,PUERCHAZHONGXIAOPINPAIYINGRUOHEZAIYANKUDEJIANGCHANGSHANGHUODEZISHENDELIPINZHIDI?



  電商的突起和中小型品牌的沖破口


  1、B2CZHILIUDIANSHANGBINGBUSHIMEIYIGECHAQIDOUHESHI。


  CHASHOUTAOBAORUXUDEWANGGOUPINGTAIBIANSHIDAJIAQIANZHAN,TOURUDAPIDEZIJINZUOGAOBAICAINENGYOUSUOJIANXIAO,XIANSHIBENQIANHENGAO。ERZISHENSUOFUZHIDESUOWEIDIANSHANGPINGTAI,QIBULETAIDAGANHUA,BAOHUBENQIANHUANGAOGUI。ZHEYINCIHOULIANGDUOQIYERUZHUDIANSHANGHOUCHENGXIANDETIMU,YIYINCIHOUB2CZHILIUDIANSHANGPINGTAIXINGSHIDEGAOBENQIANBUSHIMEIYIGECHAQIDOUHESHI。


  CHONGPOKOU:YENEIZHUSHIYIWEI,CHUIZHIXIFENDEB2BZHUANYEPINGTAIJIANGSHIPUERCHAQIDIANSHANGCHENGCHANGZHIDAO。


  2、ZHENDUIZHONGXIAOPINPAI,B2CXINGSHIDEQUEDIANHEB2BZHUANYEPINGTAIDESHANGFENG


  CIKEPUERCHAQIYEJINGXIANGCHASHOUB2CXINGSHIZHONG,ERZHEGEXINXINGSHIYOUFENWEILIANGLEI,YIZHONGWEIZHENGHEQUANCAICHANLIANDEYUNYINGXINGSHI,CONGXIAYOUCHAYUANSHIZHICAIZHAI、JIAGONG、ZAIDAOXIANSHANGDECHANWUFAMAIHEPEISONGDENGBANSHI。LINGWAIYIZHONGWEIZHUANYIXIANSHANGQUDAOYINGXIAO,JINGYOUGUOCHENGYUCHASHANGXIEZUODETILISHIXIANHUOYUANHUANJING,ERB2CQIYESHOUYAODANRENWANGDIANDEYUNYINGHEFAMAIRENWU。CONGJINCHAODEYUNYINGZHUANGTAILAIKAN,SHUOXIANSHI,ZHELEIXINGSHIRENGBEIDAPINPAIHESHANTOUCHAZHANYOU,SHUYUZHONGXIAOPINPAIDEYONGWUZHIDIRENGRANWUXIAN。


  CHONGPOKOU:CIKEPUERCHAB2BPINGTAIYIQITOUYOUXINXILIUPAIXIANGB2BHEB2CMAIMAIPINGTAIJIANRONGXINGSHIGAIBIAN。ZHEGECHUSEGAIBIAN,YIZHONGHUAPUERCHAWANGWEIDAIBIAO,BUZHIWEIQIYEHUOGEBIECHASHANGGONGGEILEKEGONGMAIMAIDEPINGTAI,BINGQIEWEIPUERCHAZHONGXIAOPINPAIDIZAOLEJIECHUDEZHANXIANJIYU。GENZHUHULIANWANGBUSHICHENGCHANG,YUNNANPUERCHAXINGYEYEZAIZHECHANGDIANZISHANGWUCHAOSHUIZHONGZHUBUTUQI,ZAIPUERCHAQIYECHENGCHANGXINGSHIXINJIYUANDEQINGSHIXIA,ZOUDIANZISHANGWUZHILUYISHIJUSHISUOQU。


  3、B2BZHUANYEPINGTAIYUZHONGXIAOPINPAIXIEZUOSHANGFENGHUBU


  ZAIHUAFEIZHEDEYANLI,DAPINPAIHEGUSHUCHADEDIJIAHEDIEJIABIANSHIGONGDAO,DANZHONGXIAOPINPAIQUEQINGYIZAOSIYI。ZAITOUZIZHEYANLI,DAPINPAIHEHEGUSHUCHADEBIANZHIKONGJIANBIRANGAOYUZHONGXIAOPINPAI。SHIZAIBURAN,CIKELIANGDUOYENEIZHUANYERENSHIJILIEHAOLING:JIANGLAIBAOZANGHAOCHURENGHUIXIADIE,ZHONGXIAOPINPAIKONGJIANGENGDA。


  CHONGPOKOU:JINBUPINPAIHECHANWUDEBAOGUANGLV,FAJUEPINPAIQIANFUDEDAIJIA。CIKEB2BPINGTAIJINJUNB2CXINGSHI,ZAIMOUZHONGYISISHANGJIANG,CISHIB2BPINGTAIYEZHENGZAIZHUIQIUYUPINPAIPUERCHADEXIEZUO。LIANGZHEDEJINKUANGSHI,B2BPINGTAIZAIPUERCHAHUOYUANSHANGCUNZAIQUEFADEDIFANG,DANYOUJIECHUDEXUANYANGTUIXINGCAINENG;ZHONGXIAOPINPAIHUOYUANCHONGPEI,DANHENNANJIANGDUIZHANZHONGDECHANWUTUIXINGJINLAI,ZHEBIANSHIBIANXIANNAN。JIASHELIANGZHEXIEZUO,YEXUHUISHANGFENGHUBU,QITOUBINGJIN。



  現今B2B專業平臺的缺乏


  YOUYUZIJINKUIFA、ZHUANYERENCAIQUESHI、LINIANSHOUXIANHEZHANGAIHECHIJIUYUNYINGJIYADECHANLEIDENGDENGYUANYOU,XINGCHENGB2BZHUANYEPINGTAICHENGCHANGCHIHUAN,BIFANGB2BDUIPUERCHAPINPAIDEYUNYING,YOUYUDAPINPAIZISHENJIUJUBEIREXIAOYING,BINGQIEDUIYUDAPINPAIDEXIAOXI、XINGQING、FAMAIDENGCHENGSHIDUIPUTONGB2BPINGTAIQIDAOLIANDAIXIAOYING。ZHEGESHICHENB2BPINGTAIGENGXIANGJIEZHUDAPINPAITINGZHIZIWOXUANYANGHETUIXING,YISHIZHONGXIAOPINPAIJINSHENGPINPAIDAIJIALINGYOUJIANKU。


  JIEYU


  DANGDIANSHANGDECHENGCHANGJINRUBODOUJIEDUANZHISHI,LIANGDUOPUERCHAQIYEYIRENSHIDAOLEPINPAIZAIDIANZISHANGWUZHONGDEZHUYAOXING,ZHUANERJIABEICHUIQINGPINPAIYINGXIANGLI。ZAIDIANSHANGZHONGYIGEJUBEIYINGXIANGLIDEPINPAISUODAILAILEXIAOYIYIYULAIYULAIDA,JINSHENGPINPAIDEFUJIADAIJIAYEYULAIYUZAODAOQIYEDEZHENGSHI。DANXIANSHIHUANJINGSHIRUOHEJINSHENGPINPAIYINGXIANGLI?ZHONGXIAOPINPAIYINGDANGRUOHEZHAODAOHESHIZISHENPINPAICHENGCHANGDEXINGSHI?SHIGEZHIDESILVHEQIECUODEHUATI。


  YISHANGNEIRONGZHUANZAIZIHULIANWANG,BINGBUDAIBIAOBENZHANFUHEQIGAINIANHEDUIQISHIZAIXINGDANREN。



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