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[雜談] 茶企若何調劑計謀 創意產物吸收年青人

  CHAQIRUOHEDIAOJIJIMOU,XISHOUNIANQINGREN? YOUZHUANJIATICHU,NENGGOUHUOXURANGCHAXIE“JIANGGUSHI”,CHUGESHILIANXINIANQINGRENCUNJUANDEYINLE、PIANZIDENGXINYINGHUATI,DAZAOCHUANGYICHANWU。BIFANG,YILIANGZHUDEGUSHIWEIDIBENDAZAOYIKUANCHAXIE,NENGGOUHUOXUCEYANKAOSHIYONGMUXIJIAJINJIEDENGYILUPAO,HEQILAISUANSUANTIANTIANDE,JIUXIANGLIANQINGDEWEIDAO。


  SHAMENCHABOHUIPEITAOJINXINGDE“ZHONGGUOCHACAICHANCHENGCHANGFUZHUANGFUZHUANGLUNTANt.vhao.nett.vhao.net”JI“2013CHAXIEYINGXIAOLIYIZHANYANHUI”SHANG,GEZHUANJIA、YEJIEDAIBIAOFENYUNWEICIHOUCHACAICHANDECHENGCHANGJIANYANXIANCE。



  近況:茶財產呈現產能多余


  ZHONGGUOZISHENJIMOUYINGXIAOZHUANJIA,ZHONGGUOSHICHANGXUEHUIZHIDINGCMOPEIXUNJIAOYUANZHANGXINZHONGZICHENG“SHOUKOURUPING”,CHANGHUIYOUYIZHONGCUOCI“HUOJIUREN”。ZHEBU,ZAIJINTIANJINXINGDEZHONGGUOCHACAICHANCHENGCHANGFUZHUANGFUZHUANGLUNTANt.vhao.nett.vhao.netSHANG,ZHANGXINZHONGGANGYIXIATAI,JIUQITOUBUSHIPAOHONGYIHOUZHONGGUOCHACAICHANCUNZAIDEZHUDUOBIBING。


  “ZHEGEXINGYEXIAOLIBUGAO,CONGYEZHIYUANXUELIYEBIANJIBUGAO,DANTAMENQUELAOAITANWENMING、TANCHUANTONG。”ZHANGXINZHONGSHUO,ZHEBANGRENSHIZAIBUZHENZHENGLINGHUICHUANTONGWENMING,ERSHIZAINA“LAOZUZONG”MAIQIAN,JINSHENGCHANWUFUJIAZHI。


  ZHANGXINZHONGHUANTANDAOYIHOUCHACAICHANCUNZAICHANNENGDUOYUDETIMU。“QIANXIENIAN,LIANGDUOQIYUFANCHOUDEBENQIANYONGRUCHAXINGYE,TONGSHIYECHAOGAOLEJIAQIAN,ZHISHIQIDAIJIALIANWAIQU。”ZHANGXINZHONGSHUO,XIANZAI,GENZHUGUODUCHANGDAOJIEJIANHEFANFUDESHENQIE,ZHENGDADEZHEXIEDIJIACHAXIANCHUZHENXIANG―YOUDECHAXIE,CONGYIJINSHUQIANYUANZOUJIANGZHIJIBAIYUAN。


  GAODUANSHANGZHENGCHASHICHANGSHOUCUO,CHAQIJIANGRUOHECHENGCHANG?ZAIZHANGXINZHONGKANLAI,“RUOSHIZHELEICHANGHEPAICHANGBUZHUANBIAN,JIANGLAI10NIAN,ZUISHAOYOUYIBANYISHANGBUZHONGSHIQUDAOFUZHIDECHAXIEQIYE,JIANGHUIBEIJIXIAQU。”ZHANGXINZHONGTISHICHAQILAOBAN,GAIDANGJINKENENGDIAOJIYUNYINGXIANLU。“WANGGONGGONGXIANLUSHIYIGEZHENGTIQUXIANG。”


  ZHANGXINZHONGSHUO,JIANGLAICHAXIEJIANGZOULIANGTIAOLU。YITIAOSHIGAODUANHUAXIANLU,BIFANGDAHONGPAODENGJIAOWEIXIQUEDECHAXIEZHONGLEI,KEZHANJU10%DEJIAOGAODUANSHICHANG。ERCANSHENGDE80%DAO90%DECHAXIE,JIANGBIANJIZOUGONGGONGHUAXIANLU。



  將來:產物立異吸收年青人


  MIANDUIYANZHONGXINGYEQINGSHI,CHAQIRUOHEDIAOJIJIMOU?ZAI“2013CHAXIEYINGXIAOLIYIZHANYANHUI”SHANG,ZHONGGUOGAODANGYUANXIAOCHAWENMINGKEBENBIANWEIHUIZHURENLINZHIZHICHU,JIANGLAICHAQIKEYANFAXINPIN,ZHUANGONGNVXINGYUXIAOHAISHICHANG,TONGSHIYEYAORANGCHAXIE“JIANGGUSHI”,XISHOUGENGDUO“80HOU”、“90HOU”XINKEQUN。


  LINZHISHUO,YIHOU,YULAIYUDUODOUHUIXIAOZI、BAILINGNVXING,DOUFENGXINGHEHUAHUICHA、GUOLICHA、HUNANHEICHADENG。“ZHESHIYOUYU,FAMAISHANGZHUOZHUNVXINGHUAFEIXINSI,DACHULEPINMINGNENGMEIRONGYANGYANDEDENGHAO。”LINZHISHUO,NVXINGHUAFEIJIAOGANDONG、JIAOZHONGSHIHAOQING、JIAOYISHOUSIZHOUQINGKUANGYINGXIANG,TEDIZHENDUINVXINGYANFACHANWU,SHICHANGYUANJINGGUANGMO。


  LINGWAI,LINZHIHUANBIAOXIAN,ZAIRIBENDENGYIXIECHUSUO,JIACHANGJINGCHANGHUIGEIHAIZIPAOYIBEICHAHEYIBEINAI,ERZHEDAPEI,JINENGQIANGJIANSHENCAI,YEHUIRANGHAIZITISHEN,FANGZHISHANGKEDADADUN。


  LINZHIYETANDAOJIANGLAICHAXIEHUAFEIDEYIGEDAQUNTI―“80HOU”、“90HOU”。“CHAQIYAOLIYICHAXIECHANWU,BINGXIAODERANGCHAXIE"JIANGGUSHI",CHUGESHILIANXINIANQINGRENCUNJUANDEYINLE、PIANZIDENGXINYINGHUATI,DAZAOCHUANGYICHANWU。”LINZHISHUO,LIANGZHUDEGUSHIHENQIMEI,ZANMENNENGGOUHUOXUYIZHEGEGUSHIWEIDIBEN,DAZAOYIKUANCHAXIE,NENGGOUHUOXUCEYANKAOSHIYONGMUXI+JINJIEDENGYILUPAO,HEQILAISUANSUANDE、TIANTIANDE,HENXIANGLIANQINGDEWEIDAO。LINGWAI,NIANQINGRENHUANCUNJUANYINLEJIXINGZUODENG,BAZHEXIESUCAIZHENGHEZAIYANFAXINPIN,JIUNENGGOUHUOXUQIDAOHENHAODEJIEGUO。


  YISHANGNEIRONGZHUANZAIZIHULIANWANG,BINGBUDAIBIAOBENZHANFUHEQIGAINIANHEDUIQISHIZAIXINGDANREN。



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