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[雜談] 新媒體、新時期下的茶企收集營銷情勢

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  傳聞1999年史玉柱的腦白金行將在市場發賣時,史玉柱調集了十余人的高等寫手團隊在旅店里住下,專為腦白金的面世而籌辦充足份量和數目的軟文,因此有了厥后被以為是商務軟文典范之作的《不睡覺,人只能活五天》、《一天不大便=吸三包卷煙》、《美國睡得香,中國咋辦》等軟文見諸報端,這些軟文的功能也正如史玉柱所等候的那樣,把花費者完全地給洗腦了,腦白金的投放市場自然就構成搶購風潮。每當提及腦白金的軟文攻略,至今營銷界人士仍是津津有味,感觸感染受害匪淺。


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